Web Design And SEO For Contractors And Realtors.
People are going online to look for homes and to find realtors, and the trend is becoming more popular. According to recent surveys a majority of home buyers view the websites relating to real estate’s like the most important source of information. Home buyers also do their searches online when looking for a house according to the survey This show there’s a lot of opportunities online and realtors should take advantage of the potential. Real estate dealers also have been presented with an opportunity to improve their marketing.
Business people in real estate can take several steps to optimize their real estate websites. Target local keyword is vital in optimizing a real estate site. A majority of home shoppers begin their search by keying in a local key word, various surveys have shown. Homes for sale, real estate, real estate agent, and realtor are some of the terms that can be used to optimize the website . The words should be made to appear throughout the site. However, the local keywords incorporated should be made into content that is useful to potential home buyers.
Optimizing real estate site can be done by writing blog posts on homes that the business wants to sell. Even though a real estate agent has a hundred listings at a time, there are those properties that are a priority. Traffic can be attracted by writing bogs about those particular properties. The blog should target a particular property’s address that buyers will be looking for in the search engine. SEO best practices requires the use of keywords in meta description, title tag, alt tag on photos, file name on photos and the content. About two hundred words should be developed to describe features of the home in addition to a standardized description for the content description.
Another aspect that needs consideration in developing the real estate websites is the use of photos and videos. Photos and videos are important aspects of a website of good quality and especially to real estate site. Potential home buyers like it when they can have a video tour of their prospective new homes. In addition to the videos, it is vital to capture the property testimonials. Research has shown that when a video is embedded on a website page, traffic of inbound link increases by three times.
Having the website designed to work on mobile devices is the fourth aspect. Mobile gadgets are increasingly being used home buyers to search for suitable real estates. Home shoppers are increasingly using their mobile devices since according to research studies, more than 80% of home shoppers use the mobile gadgets. Real estate businesses, therefore, should have web designs that are responsive to mobile devices.